Elvis Presley 1939-??-??
Elvis: The Brand, BBC, Radio 2
Set 1
Paul Gambaccini explores the continuing potency of the Elvis brand. Made to commemorate what would have been Elvis Presley's 75th birthday, this is less the story of his music (though we will hear some of that), more an enquiry into his undiminished fame and power as an American icon.
Contributors include die-hard British fan, Peter Phillips, who talks about plans for launching the first Elvis Presley Tribute Artist World Cup; and branding guru Jasmine Montgomery, who considers whether the brand could go on thriving forever.
Contributors include die-hard British fan, Peter Phillips, who talks about plans for launching the first Elvis Presley Tribute Artist World Cup; and branding guru Jasmine Montgomery, who considers whether the brand could go on thriving forever.
Set 2
Episode 1
In the first program, Paul unlocks the components of the brand as they evolved in Elvis's lifetime. Paul Gorman (author of The Look) considers Presley's changing but always identifiable styles - from the pink and black suits of the rockabilly years, to the comic book jumpsuits of the Vegas years.
Paul also reflects of the mythology of Elvis' life, with the help of "Memphis Mafia" member Jerry Shilling; former girlfriend Betty Burger; and critics Greil Marcus and David Hepworth. He covers the early poverty, Presley's encounter with Sam Phillips of Sun Records, his army career, the profligacy and, of course, the music, to give an account of why Elvis is still a highly bankable brand.
In the first program, Paul unlocks the components of the brand as they evolved in Elvis's lifetime. Paul Gorman (author of The Look) considers Presley's changing but always identifiable styles - from the pink and black suits of the rockabilly years, to the comic book jumpsuits of the Vegas years.
Paul also reflects of the mythology of Elvis' life, with the help of "Memphis Mafia" member Jerry Shilling; former girlfriend Betty Burger; and critics Greil Marcus and David Hepworth. He covers the early poverty, Presley's encounter with Sam Phillips of Sun Records, his army career, the profligacy and, of course, the music, to give an account of why Elvis is still a highly bankable brand.
Set 3
Episode 2
Paul Gambaccini continues his exploration of the Elvis brand by looking at how, though the King may be dead, the Elvis brand is still alive and gyrating.
He considers some of the latest attempts to reinvent, package and market Presley such as the Cirque du Soleil show, Viva Elvis, which has just opened in Las Vegas. He looks at the ingenious, and some argue exploitative, branding strategy of the almighty force that is Elvis Presley Enterprises.
Paul Gambaccini continues his exploration of the Elvis brand by looking at how, though the King may be dead, the Elvis brand is still alive and gyrating.
He considers some of the latest attempts to reinvent, package and market Presley such as the Cirque du Soleil show, Viva Elvis, which has just opened in Las Vegas. He looks at the ingenious, and some argue exploitative, branding strategy of the almighty force that is Elvis Presley Enterprises.
Comment
Broadcast 1-4 & 1-5-10
Sources
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Created At
Wed Feb 10 2010 19:26:16 GMT+0000 (Coordinated Universal Time)
Updated At
Wed Feb 10 2010 19:26:16 GMT+0000 (Coordinated Universal Time)
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